Then they come for your labia, your anus, and now your nipples!
By "they" I mean the commercial colonizers of the Land of Private Lady Parts.
I have Rufus to thank for the news flash. To get to the article, click on the ad they tell you to click on, and then click "having trouble viewing article" below the ad.
As if pressure to jack up boob size weren't enough, now women are told to worry about nipple color! The above Salon article reports on the hue and cry over a new product: nipple rouge. As explained by a spokeswoman for the company, "Women want nipples to be pert and fresh-looking...[f]or a long time, the idea of a ripe, rosy nipple has been considered appealing and alluring." Ha!
As a consumer, it's a stupid product, a lame attempt to get some mileage out of an obscure product line. Nipple makeup defeats the whole purpose of nipple allurement. Who wants their nipples to just be looked at? And it's "kiss proof," but who wants just a peck on the nipple?
It merits a mere eyeroll from me, but others see darker designs behind nipple painting. The author of this article in New York Magazine calls nipple paint "one more sign of the stripperization of the Everywoman," and quotes NOW president in New York Sonia Ossorio as stating, "I can barely keep up with keeping my nails manicured, much less this nauseating onslaught of new beauty standards. While women are spending their energy, time, and money getting their areolas just the right shade of pink, the Supreme Court is getting more conservative and closer to taking away our long-fought right to reproductive choice."
While it goes without saying that one might tint one's nipples and still find time to pay attention to reproductive rights, and that it's uncertain whether one product by one company constitutes an onslaught, this story nevertheless brought to mind other examples of alleged Lady Parts Colonization.
Vaginal rejuvenation and labial makeovers, for instance. This was one of the first to catch the attention of the media; here's a second article. As with most cosmetic procedures, there are "legitimate" reasons for vaginal/labial surgery, including botched episiotomies, severely loosened vaginal or pelvic floor muscles, and labia minora enlarged enough to cause physical, not aesthetic, discomfort. There *are*, however, disconcerting aspects to the aestheticization of body parts -- minor flaws are made matters of huge concern, and the results stress uniformity. Check out these before and after labia photos: many of the results look weirdly juvenile.
In any case, according to the Salon article, very few women are actually having the procedure done. The New York Times article is notable for its lack of actual numbers. The author quotes surgeons who say their business has quadrupled, but let's remember that going from two patients to eight qualifies as quadrupling. Other vague phrases include "remarkably amazing patient interest." This sounds like self-promotion on the part of the surgeons, not an actual surgical trend. It seems that the high profile of labiaplasty was attributable to a proliferation of ads or promotions alone; this does not constitute "colonization" to me. Also, does anyone remember the brief flurry over anal bleaching? This turned out to be mostly urban legend born of rumors heard by magazine editors from other style mavens who heard it from...you get the picture, and a few letters to sex columnists. In my own anal bleaching research, I came up with one sort-of documented example.
Panic over Private Lady Part colonization takes away from the larger issue of unattainable beauty standards. These standards bother me because they don't square with my idea of what a good society is like. I don't like living in a society in which even models can't be seen au naturel. Examples of how models are altered to conform to standard:
An interesting commercial for Dove's real beauty campaign.
Before and after model shots: here (click portfolio, then agree, then before/after) and here.
One of the best before and after sites: this has made the internet rounds several times.
But on the other hand, does any of this really mean anything? Now that I think about it, are these indicative of societal expectations for real people, or expectations of images of people in print media? Does anyone really expect actual people to look this way, or only simulacra of people to look this way?
In any case, I want to see real people both in real life and more often in the media.
Which is why I'm concerned about stupid beauty products and procedures; in my view, Hiromi the Consumer has much more power for change than Hiromi the Voter. How can I make society a happier place for women to live? By changing my consumption patterns to encourage the formation of an alternate corporate culture, 'cause let's face it: the public sphere is dominated by Evil Corporate Motherfuckers. I can shout as loud as I like, but only my money gets heard.