The idea that America is a classless society is bullshit. Not only do we have class, but we have nobility, apparently. That's my only explanation for why UT Austin will spend $100 million on its sports program this year, and people seem okay with this, and in fact want to emulate it.
No, the sports program doesn't take money away from the rest of the university (but it certainly doesn't share it) to
- Charter flights for its football team to games in Houston and Dallas, and for the men's basketball team
- Build lounges for athletes with six flat-screen TVs and four TV projectors
- Keep two full-time athletic staff on the payroll for every two of its 500 athletes
- Spend $143,000 on a White House luncheon for the football team after it won the National Championship
- $1 million for recruiting and flying up promising high school players, and more on making sure their surroundings exceed expectations
- A generally mind-boggling array of expenses -- seriously, read the first linked article.
Okay, alumni generously donate to the sports program of their own free will, and buy $88,000 luxury box seats in the refurbished stadium. Thousands of fans flock to games and buy huge quantities of Longhorn gear. And apparently having a top-ranked football team influences the choice of where to obtain a university education for some incoming freshman, so it helps the university with recruitment of new students.
I went to a private university where the focus was actually on the quality of the education. But those values seem downright quaint now; who wants to hear about providing intangible social good these days? This Is What People Want. This is where they want resources to go. We now live in the Age of the Consumerist Nobility.
We Americans seem to think it's okay for CEOs to earn thousands of times as much as their employees, with multi-million dollar salaries and platinum-lined, diamond encrusted golden parachutes. Athletes stand astride us like Colossi -- having a gargantuan mega-athletic program has become de riguer for universities in this state and we're happy for our professional athletes to have sick-makingly generous contracts.
But who am I to complain? The Market Has Spoken.